Market research is an essential part before running any campaigns. Marketing agencies who don't are just marketers with opinions. And opinions don't drive results.
What is marketing research?
Our process to collect & analyze insights about how a business is positioned within a market along with data from existing and potential customers.
Segmentation according to age, gender, family size, income & education this can be segmented into several markets to accurately find people who is looking for your product or service.
The right tools to research competitors can help you get an edge in your market to help you catch up and save time & money.
A gold mine for market research, stay connected with current clients and get new potential leads if used correctly.
How to do market research?
Categories to better understand position in the market - Demographics, Target audience, competitors' sites, Keyword research, social media, surveys & trends.
Understanding who are your clients, behaviors, needs, age and locations to create a successful ad campaign
Is keyword research still important you ask? the answer is yes, very relevant to both your SEO process and your success with search engine rankings
With the technology and the world changing so fast knowing what the next big thig will be using the right tools to find what the next trend is.